Press Release: Brand on the Beach

Press Release – 8th January 2014

Vita Water wins the most popular “Brand on the Beach” award.

For a year, volunteers collected and sorted waste found on one small beach facing Hong Kong Island by brand label. They picked up 2,872 plastic bottles from 150 brands. And the top 10 brands, all of which are popular locally, account for 55% of the bottles found.

VITA WATER is the brand that has the most bottles littering the beach surveyed with462 bottles counted. In second place is BONAQUA with 314 bottles found. In third place was COOL Water with 186 of identifiable bottles found. A full report is attached.

Jo Wilson, campaigner at Living Lamma explained, “I was not surprised. People always think garbage on the beach comes drifting down the Pearl River Delta. We chose to monitor this beach as the rubbish we found there in the past largely contained local brands. Our findings show that beach litter is our own problem. Many people don’t realize that litter on the streets and slopes will end up in our seas, and back onto our beaches.”

Jo recently won the prize for most creative entry in the SCMP/RTHK short story competition with her account of the life of the beach and the clean up effort. She hopes that this story can help educate and influence so that the problem of marine trash can be diminished. The story is attached to this release.

Paul Zimmerman, CEO, Designing Hong Kong added, “We hope that brand names like Vitasoy will take action and use their labeling to remind consumers to dispose bottles properly. At the same time, the Hong Kong community should consider adding a recycling charge onto plastic bottles and not just glass bottles, to promote recovery and return for recycling use.”

Living Lamma and Designing Hong Kong see the “Brand on the Beach” award event as part of a growing “Pick It Up” attitude in Hong Kong. People are responding to a positive attitude which promotes: “Don’t just look at the trash or complain about it, pick it up.” Last summer, members of the public helped clear up plastic pellets after the Vicente Typhoon. The AFCD has removed waste bins from Country Parks and asks people to carry their waste out of the parks. An increasing number of people are getting involved in coastal clean-up campaigns.

“Next, we hope fast food chains will ask patrons to return their food tray to a cleaning station before leaving. Maybe they can consider discount coupons in return. It is no longer about ‘not littering’, but about ‘picking up’ garbage. A campaign everyone including retailers and brand companies can help with.” Paul Zimmerman concluded.

Living Lamma is a group of resident volunteers on Lamma Island who use their spare time to help improve the environment in which they live. More information can be found on 

Designing Hong Kong is a not-for-profit organisation focused on improving the living environment and urban planning through interventions and creative actions.

For more information email or call Debby Chan at 6011 7307 or 3104 3107.

Enclosed: ‘Brand on the Beach’ Report,

Beach Party by PK Pebbles – the Story of the Beach in his own words





在可辨認出其品牌的沙灘垃圾膠樽之中,維他純蒸餾水共佔百分之廿三,贏得冠軍。亞軍由佔百分之十三的飛雪礦物質水所奪; Cool 礦泉水以輕微之差(百分之十一)得季軍。詳情可參閱完整報告。

活在南丫的參與者Jo Wilson說:「我們從活動中發現市民總以為沙灘垃圾會被海浪帶到珠江三角洲,並不知道我們是沙灘垃圾的始作俑者,為此我感到驚訝,甚至我們在街上亂丟垃圾,把垃圾棄置在斜坡上,最後都會落到大海然後回到我們的沙灘上。」






如有任何查詢,可電郵到 ( 或致電Debby Chan 6011 7307 /3104 3107。