Press Release: Winner Brand on the Beach 2013

Vitasoy Water wins the most popular “Brand on the Beach” award.

(HONG KONG) 6 th March 2013: For three months, volunteers collected and sorted waste found on beaches by brand label. After 3 clean ups, 1112 plastic bottles with 761 different identifiable brand labels were found.

Vitasoy Water is the brand which has the most bottles (23% of all identifiable bottles) littering the beaches surveyed. In second place is BONAQUA with 13% of bottles found. In third place was COOL Water with 11% of identifiable bottles found. A full report is attached.

Jo Wilson, campaigner at Living Lamma explained, “I was not surprised. People always think garbage on the beach comes drifting down the Pearl River Delta. We chose to monitor this beach as the rubbish we found there in the past largely contained local brands. Our findings show that beach litter is our own problem. Many people don’t realize that litter on the streets and slopes will end up in our seas, and back onto our beaches.”

Paul Zimmerman, CEO, Designing Hong Kong added, “We hope that brand names like Vitasoy will take action and use their labeling to remind consumers to dispose bottles properly. At the same time, the Hong Kong community should consider adding a recycling charge onto plastic bottles and not just glass bottles, to promote recovery and return for recycling use.”

Living Lamma and Designing Hong Kong see the “Brand on the Beach” award event as part of a growing “Pick It Up” attitude in Hong Kong. People are responding to a positive attitude which promotes: “Don’t just look at the trash or complain about it, pick it up.” Last summer, members of the public helped clear up plastic pellets after the Vicente Typhoon. The AFCD has removed waste bins from Country Parks and asks people to carry their waste out of the parks. An increasing number of people are getting involved in coastal clean-up campaigns.

“Next, we hope fast food chains will ask patrons to return their food tray to a cleaning station before leaving. Maybe they can consider discount coupons in return. It is no longer about ‘not littering’, but about ‘picking up’ garbage. A campaign everyone including retailers and brand companies can help with.” Paul Zimmerman concluded.

Living Lamma is a group of resident volunteers on Lamma Island who use their spare time to help improve the environment in which they live. 

Designing Hong Kong is a not-for-profit organisation focused on improving the living environment and urban planning through interventions and creative actions.

Enclosed: ‘Brand on the Beach’ Report





在可辨認出其品牌的沙灘垃圾膠樽之中,維他純蒸餾水共佔百分之廿三,贏得冠軍。亞軍由佔百分之十三的飛雪礦物質水所奪; Cool 礦泉水以輕微之差(百分之十一)得季軍。詳情可參閱完整報告。

活在南丫的參與者Jo Wilson說:「我們從活動中發現市民總以為沙灘垃圾會被海浪帶到珠江三角洲,並不知道我們是沙灘垃圾的始作俑者,為此我感到驚訝,甚至我們在街上亂丟垃圾,把垃圾棄置在斜坡上,最後都會落到大海然後回到我們的沙灘上。」